Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Healthcare Marketing Manager at Laserfiche
 As a Healthcare Marketing Manager, you will be driving the market growth and business development of the healthcare industry for Laserfiche. You will be leading the healthcare marketing program—from marketing strategy to demand generation. As the voice for Laserfiche in the healthcare industry, you will proactively engage with industry partners, customers, resellers and employees to expand our customer base with healthcare payers, providers, pharma and life sciences, and medical equipment manufacturers.  


Responsibilities Include:

  • Design, develop and implement a marketing strategy for the healthcare vertical
  • Collaborate with cross-functional teams to execute and measure integrated marketing programs—from content creation to campaign execution
  • Partner with industry associations and publications to promote Laserfiche thought leadership, brand awareness and media placements
  • Drive business opportunities with industry partners, systems integrators and senior healthcare executives
  • Develop and deliver industry-specific healthcare solutions training to resellers
  • Develop the healthcare trade show strategy, conduct marketing webinars and generate marketing qualified leads

Minimum Qualifications:

  • Bachelor’s degree (BA, BS) in marketing, business, management information systems or a technology-related field
  • At least 4 years of experience in the healthcare industry in a marketing or consulting role

Preferred Qualifications:

  • Experience in healthcare information technology, including HIPAA regulatory requirements
  • Experience with planning and executing multiple, complex marketing programs that involve national campaigns and third party vendors
  • Prior experience in product marketing, technology product management or marketing communications
  • Excellent written and verbal communication skills – there is a heavy amount of writing, presenting and selling ideas in this role
  • Excellent organizational and project management skills with the proven ability to work under pressure and meet multiple deadlines
  • Strong proficiency in Microsoft PowerPoint and Excel, including using pivot tables and data analysis tools
  • Ability to travel up to 20% as needed

Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law. 

Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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